Free Download Tart Cards: London's Illicit Advertising ArtBy Caroline Archer
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Tart Cards: London's Illicit Advertising ArtBy Caroline Archer
Free Download Tart Cards: London's Illicit Advertising ArtBy Caroline Archer
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In London, more money is spent on sex than going the cinema. Tart cards are the means by which prostitutes advertise, and they have become as ubiquitous a symbol of that city as the red telephone booths in which they are found. Since the early 1980s these advertising cards, posted in public phone booths around London, have evolved with printing technology into a sophisticated graphic and sociological form. While illegal, about 13 million cards are distributed each year. More than 350 contemporary and historic tart cards are illustrated in color in this book.
In addition, every page of text, including the wittily-designed chapter openers, contains a riot of colorful detail from the cards. The book also contains an eye-opening, comprehensive glossary of the suggestive and coded language they use. Some people find the cards offensive, other amusing; but for the prostitutes and their customers they are a commercial necessity.
For anyone interested in graphic design the cards form a microcosm of evolving style, taste and technique in design. Tart cards are now a recognized art form and are collected by institutions and individuals worldwide. Love them or loath then, tart cards are an intriguing slice of the social and commercial history of sex.
- Sales Rank: #971801 in Books
- Brand: Brand: Mark Batty Publisher
- Published on: 2003-06-01
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .38" w x 7.72" l, .98 pounds
- Binding: Paperback
- 128 pages
- Used Book in Good Condition
Excerpt. © Reprinted by permission. All rights reserved.
The practice of placing prostitutes' cards in phone boxes is known as 'carding'. It is a particularly English phenomenon specific to London and the seaside resorts of Brighton and Hove where they serve a flourishing tourist trade. There have also been small outcrops of cards on the coast of North Lincolnshire that cater for a transient maritime population. Elsewhere in the UK, prostitutes still hold to the older methods of notices in shop windows although advertising in local newspapers is also used.
Behind the cards there is a vibrant and well-organised industry that comprises prostitutes, punters [clients], pimps and printers. It is an illicit business, but one that is thriving and persistent and where money changes hands swiftly and inconspicuously. Carding started as a kitchen table industry with a handful of prostitutes and their maids cutting out images, drawing their own illustrations, rubbing down lettering and then passing it all over to a trusted printer. It has developed into an extensive, professional, well-organised and highly technical production process that utilises the latest manufacturing systems. -Caroline Archer, from "Foreplay" the introduction to Tart Cards.
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