PDF Download From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising WarBy Jerry Della Femina

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From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising WarBy Jerry Della Femina

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Vividly reminiscent of the goings-on at Sterling Cooper—the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products—this is the story of what Madison Avenue was really like in the ’60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.

• Sales Rank: #226219 in Books
• Published on: 2010-07-20
• Released on: 2010-07-20
• Original language: English
• Number of items: 1
• Dimensions: 7.75" h x .80" w x 5.00" l, .45 pounds
• Binding: Paperback
• 288 pages

Features

• ISBN13: 9781451609905
• Condition: Used - Very Good
• Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Review
“Brilliant. . .Best enjoyed after a three-martini lunch.” –GQ (UK)

“When there was some debate about whether something was accurate or not, Jerry said 'You're not even close. It was so much worse than what you're seeing on the show.'"

--Matthew Weiner, creator and executive producer of Mad Men (GQ)

“Reads like the transcript of a tape made at a bar or cocktail party with the recorder propped up next to the raconteur at the center of the crowd.” –Salon

“The 'Mad Men' of this book were not mad at all. They were clever and articulate proponents of the American Dream. The book evokes a long-lost era of American self-confidence and optimism, and helps explain how America became a cultural icon.”

—Maurice Saatchi, co-founder of Saatchi & Saatchi and M&C Saatchi

About the Author
Jerry Della Femina has worked in the advertising industry for over fifty years, and he was an adviser on the first season of the hit television show Mad Men.

Charles Sopkin (d. 1994), an author, book editor, and publisher, wrote the books Seven Glorious Days, Seven Fun-Filled Nights and Money Talks!

A veteran of stage and screen, Peter Berkrot's career spans four decades, and his voice can be heard on television, radio, video games, and documentaries. He has been nominated for an Audie Award and has received a number of AudioFile Earphones Awards and starred reviews.

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PDF Ebook Microprocessors and Microcomputers: Hardware and Software (6th Edition)By Ronald J. Tocci, Frank J. Ambrosio

PDF Ebook Microprocessors and Microcomputers: Hardware and Software (6th Edition)By Ronald J. Tocci, Frank J. Ambrosio

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Microprocessors and Microcomputers: Hardware and Software (6th Edition)By Ronald J. Tocci, Frank J. Ambrosio

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Using the popular, powerful, and easy-to-understand 68HC11 microprocessor as a representative example, this book provides a comprehensive introduction to the concepts, principles, and techniques of microprocessors and microprocessor based systems. Chapter topics include Number Systems and Codes, Digital Circuits, Memory Devices, Introduction to Computers, Microcomputer Structure and Operation, The Microprocessor: Heart of the Microcomputer, Programming the 68HC11 MPU, Input/Output Modes, and Input/Output Interfacing. For those interested in a career in electrical or computer engineering.

• Sales Rank: #492295 in Books
• Published on: 2002-03-04
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.50" w x 7.50" l, 2.46 pounds
• Binding: Paperback
• 624 pages

From the Publisher
Using the currently popular, powerful, yet easy to understand Motorola 68HC11 microcontroller as a representative example, this text provides a comprehensive introduction to the concepts, principles, and techniques of microprocessors and microprocessor-based systems.

From the Back Cover

The sixth edition of Microprocessors and Microcomputers: Hardware and Software provides a comprehensive introduction to the concepts, principles, and techniques of microprocessors and microprocessor-based systems. The book focuses on the elements and features of the popular and powerful 68HC 11.

This edition retains all of the valuable learning aids of the previous editions, including:

• Extensive use of clearly explained illustrated examples.
• Clear, uncluttered diagrams and flowcharts.
• A glossary of key terms within each chapter.
• Thorough coverage of troubleshooting, supported by the use of illustrated case studies throughout the book.
• An extensive appendix containing a detailed description of each of the 68HC11's available instructions.

A major enhancement to this new edition is the use of additional photos, illustrations, and exercises to help explain concepts. There has also been a significant increase in the number of chapter review questions, problems, and troubleshooting exercises. Answers to selected problems are provided at the end of the book.

Instructors who are' using this book for a course should obtain the accompanying Instructor's Manual (ISBN 0-13060905-6).

Excerpt. © Reprinted by permission. All rights reserved.

This book was written to provide a comprehensible introduction to microprocessors and microcomputers for a broad range of readers. It can serve as a textbook in electronic technology, computer technology, and computer science programs from the vocational school to four-year college level. It can also be used by computer hobbyists as well as practicing technicians and engineers. A significant portion of the text requires a basic knowledge of digital principles and circuits. For this reason, a comprehensive review of this material is presented in the first three chapters to help those readers who have only a minimal background or who have been away from the field for a while. It is, however, worth noting that in several sections of Chapter 8, the topic of A/D conversion is addressed. For a better understanding of the text in these sections, elementary knowledge of Analog-to-Digital Converters (ADCs) is required.

The major philosophy that has been followed in this book is that the principles and techniques of microprocessors and microprocessor-based systems are the most important concepts to understand, and it is not necessary to survey the whole field of available microprocessors and microprocessor applications. We believe that the best pedagogical approach is to use a currently popular, powerful, yet easy-to-understand microprocessor chip as the vehicle for teaching these concepts. We also believe that since 8-bit microprocessors are simple and easy to understand, this makes them an appropriate choice for an introductory textbook. As such, we have chosen to use the 68HC11 microprocessor as that vehicle. The 68HC11 is one of the most powerful and flexible 8-bit microprocessors in general use, and it contains all of the elements and features that need to be part of an introduction to microprocessors and microprocessor applications. Everything the reader learns and understands using this representative device can be readily transferred to other microprocessors and applications, including the more complex 16-bit and 32-bit devices.

This sixth edition retains all of the valuable learning aids of the previous editions, including (1) extensive use of clearly explained illustrative examples to provide immediate reinforcement; (2) clear, uncluttered diagrams to enhance the understanding of the written material; (3) liberal use of flowcharts; (4) extensive coverage of material on troubleshooting digital systems, internal and external IC faults, and test equipment used to troubleshoot digital systems; (5) several Troubleshooting Case Studies covering 1/O interfacing circuits and RAM decoding logic in a 68HC 11-based circuit; (6) glossaries of important terms at the end of each chapter for easy review of chapter contents; (7) over 470 end-of-chapter questions and problems of varied complexity; (8) a comprehensive index with certain page numbers in boldface type to indicate end-of-chapter glossary definitions; and (9) an extensive appendix containing a detailed description of each of the 68HC 11's available instructions as well as a complete Op-Code vs. Instruction Cross Reference.

The major enhancements to this edition are the inclusion of material on floating point numbers and the use of additional pictures, illustrations, and exercises its the explanation of certain concepts. This includes the following:

• Chapter 1. Addition of material on floating-point numbers and Motorola 68HC11 Floating-Point Format.
• Chapters 7-9. Use of the industry standard of one instruction per line when writing assembly language programs.
• Chapter 7. Inclusion of illustrative aids and step-by-step analysis to explain several addressing modes of the 68HC 11 microcontroller.
• All Chapters. Significant increase in the number of end-of-chapter questions, problems, and troubleshooting exercises.
• Expansion of Appendix A to include the reference list and the Opcode Maps for all of the 68HC 11 MCU Instruction Types.

In preparing this sixth edition, the very helpful comments and suggestions of several users and reviewers were considered and acted upon. The authors particularly wish to acknowledge Rickey McFadden, Paris Junior College, Paris, TX; Vincent Kassab, Erie Community College North Campus, Williamsville, NY; Fereydoun Jalali, Fort Valley State University, Fort Valley, GA; and Gabor Karsai, Vanderbilt University, Nashville, TN, who assisted in this capacity.

Ronald J. Tocci
Frank J. Ambrosio
Monroe Community College

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Microprocessors and Microcomputers: Hardware and Software (6th Edition)By Ronald J. Tocci, Frank J. Ambrosio PDF

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Download RainbowBy Mao Dun

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With this translation of the 1929 novel Rainbow(Hong), one of China's most influential works of fiction is at last available in English.

Rainbow chronicles the political and social disruptions in China during the early years of the twentieth century. Inspired by the iconoclasm of the "May Fourth Movement," the heroine, Mei, embarks on a journey that takes her from the limitations of the traditional family to a discovery of the new, "modern" values of individualism, sexual equality, and political responsibility. The novel moves with Mei from the conservative world of China's interior provinces down the Yangtze River to Shanghai, where she discovers the turbulent political environment of China's most modern city.

Mao Dun writes with the conviction of one who has lived through the events he is describing. Rainbow provides a moving introduction to the contradictions inherent in the simultaneous quest for personal freedom and national strengthening. Vividly evocative of the period in which it was written, it is equally relevant to the China of today.

• Sales Rank: #245047 in Books
• Published on: 1992-05-29
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .57" w x 5.98" l, .85 pounds
• Binding: Paperback
• 235 pages

From Library Journal
Written in 1929 by one of modern China's best novelists, this work masterfully intertwines the political turbulence of 1920s China with the ideological awakening and romantic vicissitudes of a young Szechuanese women, Mei. Five years of her life, beginning with high school in conservative Chengtu, carry her from an early arranged marriage to her unfaithful cousin, through her escape to a job as a schoolteacher outside Chungking, to her life as an activist for women's freedom and government reform in racy, liberal Schangahi. Through Mei, "a mirror reflecting other people's ideas," Mao surveys in documentary-like fashion the iconoclastic ideas of the New Thought Tide. By her 23rd year, Mei, while unfulfilled in love, is fully engaged in activist stuggles, ready to break free from traditional mores as she plunges into an anti-government, anti-foreign riot. This naturalistic novel of youthful revolutionary zeal resonates strongly with events in China today.
- D.E. Perushek, Univ. of Tennessee Libs., Knoxville
Copyright 1992 Reed Business Information, Inc.

Language Notes
Text: English (translation)
Original Language: Chinese

From the Back Cover
Rainbow chronicles the changing political and social climate of China during the early years of the twentieth century. Inspired by the iconoclasm of the 'May Fourth Movement, ' the heroine, Mei, embarks on a journey that takes her from the limitations of the traditional family to the discovery of the new, 'modern' values of individualism, sexual equality, and political responsibility. The novel moves with Mei from the conservative world of China's interior provinces down the Yangzi River to Shanghai, where she discovers the turbulent political environment of China's most modern city.

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